The art of persuasion: crafting a compelling business case for change
Published in
7 min readAug 13, 2023
Driving growth and improving business operations are vital goals for any leader, and as someone in a leadership position within your organization, you recognize their significance.
However, effecting change and gaining buy-in from others can be a formidable challenge, especially when it entails substantial investments of time and resources. Yet, fear not, for success lies in mastering the art of persuasion and crafting a compelling business case that highlights the advantages and costs of the proposed change.
