Machine Learning Is A Critical Element of Modern SMS Marketing
Smart Data Collective
SEPTEMBER 5, 2021
SMS marketing is one of the most widely used forms of marketing. It’s the process of sending customized messages to consumers to communicate updates, offers, and reminders using automated platforms. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. The unparalleled reach that it provides is due to the vast number of mobile users, which is expected to double—if not triple—in the coming years. (1).
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