ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

ZoomInfo

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

ZoomInfo

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

ZoomInfo

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

In an era of digital disruption, 70% of transformation efforts fail. This comprehensive buyer's guide reveals how Process Intelligence can be your strategic weapon for success. Uncover the power of AI-driven process discovery that provides a 360-degree view of your business operations.

Explore our free guide to Valutico, the platform that revolutionizes automated report generation, offers access to 1 million M&A transactions, enables quick benchmarking, and streamlines the entire valuation process. With Valutico, you gain access to: 30-Minute Valuations: Rapidly producing accurate results. 3TB of Financial Data: The expansive data you need at your fingertips.

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

MoEngage

Use data to turn one-off holiday shoppers into repeat buyers and effortlessly drive more sales throughout the year. Our guide will give you an in-depth understanding of what triggers your customers to buy and breaks down campaign examples from leading B2C brands.

This article focuses on my experience starting as a customer service representative and working myself up to become a lead analyst in my organization. I did not start with many special skills or talents but I wanted to reflect on what did help me.

Modern Requirements

In this whitepaper, we will describe how to facilitate risk management for medical devices directly in Azure DevOps. In particular, we will focus on how manufacturers can achieve ISO 14971 compliance and overcome key challenges in the process.

Digital Process Automation (DPA) is now a strategic priority, with organizations racing to digitize at scale and process optimization becoming a business-critical skill to increase operational efficiency and resilience. Agile automation is the new norm, with businesspeople driving responsive and rapid automation. Download this new infographic, to access your strategic guide on why it is vital to advance your process automation plan and how to triumph.

How confident are you with your process analysis? Are you gathering sufficient process data and information during the current state process mapping phase to identify process issues? Do you know the effective ways to undertake process value, cost, and efficiency analysis? Your business improvement output is only as good as your process analysis. Read this comprehensive guide to learn 10 effective techniques to achieve all your business improvement goals.

We’re all facing a major paradox. Product teams have access to tons of data these days—volumes more than we’ve ever had before. But the sheer scale of what's available has many of us at a loss for how to best harness it all to measure product success. This situation has become colloquially known as “analysis paralysis.” Overcoming it requires knowing exactly which metrics are the most important to track.