How to Use Audience Data to Inform Marketing Programs & Campaigns
Smart Data Collective
NOVEMBER 12, 2021
According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data-informed buyer persona. Data is really the only way to get a 360-degree view of your customer and how they behave online.
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