Text Analytics – Understanding the Voice of Consumers
BizAcuity
OCTOBER 21, 2019
In 2014, the Trip Barometer survey, which was conducted by TripAdvisor , suggested that online reviews influenced about 95% of the travelers in the United States. Another independent study backed by TripAdvisor found that more than 80% of the travelers spent time to read as many as 6 to 12 reviews before finalizing their hotel bookings.
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