article thumbnail

The Growing Importance Of Data Collection For Customer Service

Smart Data Collective

Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. They detailed a number of the benefits of using data to improve customer satisfaction.

Big Data 354
article thumbnail

The Role of Cookies in Analytics and Privacy Issues they Raise

Smart Data Collective

There are a lot of issues in big data that warrant discussion. It is important to be aware of the different online data analytics metrics and tools used to track people online, since they shape the direction of big data technology. It is interesting how one word – cookies can mean different things. Usage of VPN.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s Why Automation For Data Lakes Could Be Important

Smart Data Collective

These massive storage pools of data are among the most non-traditional methods of data storage around and they came about as companies raced to embrace the trend of Big Data Analytics which was sweeping the world in the early 2010s. The Thrust for Data Lake Creation.

Big Data 215
article thumbnail

What is BPMN?

The BAWorld

specification was released with latest set of symbols and notations in 2011. We offer Business Analyst certification courses , Data Analytics and Domain Certification Courses in Banking, Payments, Trade Finance, Insurance and US Healthcare. The post What is BPMN? appeared first on The BAWorld - A Techcanvass Blog.

article thumbnail

Big Data, Big Benefits: What Leaders Say

Sisense

In his article in Forbes , he discussed how some of the biggest names in global business — Nike, Burger King, and McDonald’s — and progressive newer entrants to huge sectors like insurance, are embracing data and analytics technology as a platform on which to build their competitive advantages.

article thumbnail

How The Cloud Made ‘Data-Driven Culture’ Possible | Part 1

BizAcuity

2011: IBM enters the cloud market with IBM SmartCloud. Due to the unimaginable scale in which data could be accumulated in this decade, data management and AI will take the front seat in innovation. [You can read more on IaaS, PaaS and SaaS here ]. By now there are a lot of new players in the cloud market. To be continued.

IBM cost 130
article thumbnail

Welcome to the Era of the Augmented Marketer

Sisense

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.

Digital 52