Remove research digital-business-and-strategy
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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies? You will want to consider using marketing analytics as well.

Digital 268
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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

As digital business strategies continue to evolve, the Chief Marketing Officer (CMO) must adapt their skills and knowledge to not only keep up, but get ahead. As digital business strategies continue to evolve, the Chief Marketing Officer (CMO) must adapt their skills and knowledge to not only keep up, but get ahead.

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Data Analytics Helps with Competitor Research

Smart Data Collective

Big data technology has substantially changed the nature of business. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. We have talked about some of the ways that companies can use data analytics to research competitors on social media.

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How do you Market to a fridge? With an Algorithm Whisperer…

Timo Elliott

Research has shown, especially in the B2B space, that most purchasers have already done their research before they contact your organization. According to my former colleague, Marek Kowalkiewicz , Professor and Chair in Digital Economy at Queensland University of Technology, you’ll turn to Algorithm Whisperers.

Retail 147
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Data-Driven SEO Strategies Are Essential for Your Small Business

Smart Data Collective

Big data has become invaluable to many businesses around the country. A growing number of business owners are investing in data-driven marketing strategies. One of the biggest ways that big data can help your business reach more customers is through SEO. Data-Driven SEO is Vital to Many Modern Businesses.

Big Data 331
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Key Factors in Choosing Data-Driven Digital Signage Solutions

Smart Data Collective

As we have stated before, big data is becoming vital to modern marketing strategies. We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. Doing Research Before Investing in Data-Driven Digital Signage Solutions.

Digital 276
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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. It is clear that in recent years there has been exponential growth in digital technologies, computing power and the so-called Internet of Things (IoT), among other things.