If you work in a company, that you aren’t part of the “creative team” or don’t have a position that is suited to creativity, this is definitely for you! Most participants in the workshops I give for companies tell me they “aren’t creative” or they might not see the point to be.
Butzi, Keynote Speaker & Professional Magician, Helps Companies To Be Innovative By Raising the Level of Creativity
Butzi spoke at the Business Analysis Conference Europe 2019 on the subject, The Magic of Crazytivity. The next Business Analysis Conference Europe 2020 will take place 21-23 September 2020, London
Think of it this way: if you aren’t being innovative for your company, do it for you because it always creates massive value for the person initiating it. Not necessarily in terms of money in the short term (sorry!), but in terms of purpose and fulfilment on the long term.
When you have the (super) power to create a change around you, it gives a stronger meaning to what you do, it is as simple and powerful as that. Especially at work. And this creates enormous value as other will recognize and appreciate this skill you now have!
Here we go!
#1 SEEK TO CREATE TINY CHANGES AROUND YOU
Most people hear the word “Innovation” and freak out: “it isn’t for me”. But it is not because you have not created the Iphone or aren’t an artist that you are not part of the “Creative team”. Being innovative in business is done at all levels and especially through minor ideas that can trigger important changes. This mindset shift is very important!
It can be as simple as:
• Redecorating your desk to be more inspired in your work environment.
• Finding an innovative way to better communicate with your manager or a client.
• Imagining a tiny new feature for a specific product or service.
• Finding a faster way to achieve a task, thus making time for yourself or for something else.
Those are original solutions that only you might have seen, because of your unique skillset, experience and personality and that can unlock whole situations.
The more you go about making these small changes, the easier it will be to create bigger ones later. I don’t know any artist who started with a masterpiece! I certainly had a hard time with creativity when I started creating illusion. So, I didn’t. I started to personalize them, one word here, one sleight-of-hand here. It is with time and practice that we get better at it and undertake bigger changes.
Start small and build your creative confidence as you go! And maybe -who knows ?! – in 2 years you’ll be the one who sets up a revolutionary service for your company.
In the meantime, like the former Apple CEO and director of Pepsi -John Sculley says, ask yourself the following question: “Why is it done this way?”.
#2 WRITE DOWN ALL YOUR IDEAS
If you worry about the time creativity can take, be reassured: this habit will not take you more than 3 seconds each time and can really change how you feel about being creative.
But wait, aren’t we all creative anyways? Yes, we are, but most of us don’t feel creative. We give up before we have even started. This is why you need to “show yourself” you are creative, gaining confidence over time.
When you write down an idea, you will then say to your brain: “look I have an idea, I’m a little bit creative”. This will amuse you and unconsciously you will open your eyes a little more to your environment. And boom, a second idea. This what happens when we look for things…we see them.
If you really write down ALL the ideas, and “all” is the key here, you are going to come up with at least two, three, four little ideas each day. This means you need to consider stupid, absurd, out of reach, seemingly impossible leads as well, because a dumb idea can lead you to a good one!
At this rhythm, you will have 15 ideas written down by the end of a week and potentially between 60 and 100 by at the end of the month. This will push you to think “wow, I DO have a lot of ideas” and will trigger what I call a creative virtuous circle:
We write down our ideas -> we gain self-confidence -> we open our minds -> we create new connections -> we have more ideas -> we write them down … and so on.
It will also train your creative muscle and your ideas will be more and more evolved and precise with time.
Each idea encourages an open mind and a curious attitude that leads to other ideas. And all you can (and in my opinion should) do, is just write down what comes to mind!
#3 TREAT YOUR IDEAS LIKE PLANTS TO DEVELOP THEM 🌱 🌿
How do we develop an idea? That is not an easy one, right? I strongly believe that having the proper mindset is 90% of the work. Here are 2 things you can try:
VISUALIZE YOUR NEW IDEAS LIKE SEEDS.
We often give up our ideas too soon because they are still young and might not look great at first. We might think it isn’t worth our time and energy, especially when we wrote them down. “Ok I wrote it, but this is stupid”, we might think.
I’d like you try this: think of those ideas as seeds you’ve just found, having no idea how they will develop. Maybe it will be a bad plant or not survive in your environment, maybe it will be amazing, you don’t know. If you throw it away assuming it is useless, you’ll miss out on lots of incredible possibilities.
Moreover, a stupid idea might contain ONE element you can combine or reuse in another idea or project!
So, give a change to each little seed or sprout!
LET YOUR IDEAS GROW A LITTLE!
Imagine a gardener watering a plant for an hour and saying: “it doesn’t grow, let’s give it up”. Ridiculous, right? Yet most people treat their ideas the same: they work on them in a meeting or by themselves and if they don’t find the solution instantly or the same day, they assume it is going nowhere.
Let me tell you why ideas aren’t very different from plants in this regard: because our brain has a “default mode” when it disconnects from active thinking. In those clear moments, often when we are half asleep, waking up, under the shower, running, driving, let’s dare to say “thinking of nothing”, our brain is actually sorting out information and classifying them somehow.
What does that mean? It means that, yes, you do need to work on your ideas hard, but then you need to give your brain a break for it to create connections when he is sorting out all that new information. In other -more poetic – words: give your ideas time to grow.
It is better to work intensively on the idea for 5 minutes and let it sit for 1 day than to work for 1 day on it and let it sit for 5 minutes. You will drown her (yep, it is a her).
When you understand that, you can let your unconscious do the job and go about your business … to come back to it consciously!
Therefore:
1. Look around to create small changes
2. Write down all your ideas, especially those that are silly and absurd.
3. Take care of these seeds and buds and allow them time to grow.
Stay creative my friend ! 🖖
Butzi has been a professional magician and a creator of illusions for 10 years. He performs in the West End in London and at the prestigious Magic Castle in Hollywood. He is also an actor (making appearances on French television) and director. He has written two books: “Creativity for the Magicians” and “The Magic of Crazytivity – A Magician’s 7 Secrets to Higher Creativity”. Today, he uses his experience as an artist and entrepreneur to empower companies to embrace disruptive and incremental innovation and teaches them how to approach change with a smile on their faces. How? By teaching “Crazytivity”, the innovative and daring mindset that wizards demonstrate. The two TEDx presentations he gave are examples of it. He will inspire and empower you to reconnect with your natural creative powers and help you achieve success using his words but also his magic…as a metaphor and a communication tool.
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