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Data Under Siege? Combatting the Weaponization of Information in the Digital Age

Dataversity

The emergence of generative AI marks a pivotal shift in the digital landscape, profoundly impacting our ability to discern reality from fabrication.

Digital 293
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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

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The Importance of ESG for Tech Companies

GAVS Technology

Embracing Environmental, Social, and Governance (ESG) principles involves adopting sustainable practices, addressing social impact, and ensuring effective governance. This positive image can differentiate the company in a competitive market, attracting socially conscious consumers and fostering brand loyalty.

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4 Key Approaches to Using Data Analytics for Social Determinants of Health

Dataversity

Whether or not you’re listening, customers are sharing details about the social factors impacting their health care decisions within every interaction. These factors, both positive and negative, are called social determinants of health (SDOH) and include: Access to […].

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Data Analytics Helps Assess the Global Pandemic’s Impact on Marketing

Smart Data Collective

One of the benefits of big data technology is that it can help us see the impact of the pandemic. Naturally, these changes had a significant impact on business. As current times have altered everyday life, it has impacted the way consumers spend their time and money.

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The Impact of Customer Sentiment Analysis on Brand Building

BizAcuity

and Canadian businesses perform social listening in 2022. The participants who use social media listening aimed to attract new customers (17%), provide better customer service (16%), and better understand customer preferences (16%). What is Customer Sentiment Analysis/Social Listening. YouTube – 2.29 Instagram – 1.39

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ESG: The Sustainable Business Revolution or Just a Passing Fad?

Dataversity

ESG stands for Environmental, Social, and Governance. It is a framework used to evaluate the sustainability and ethical impact of a company’s business practices. Social factors include a company’s […] The post ESG: The Sustainable Business Revolution or Just a Passing Fad?