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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

While I understand that selling products, cutting costs and delivering brand strategy is important for long term business results, the lack of priority in using data troubles me. Building a buyer persona is more than just downloading a template online, filling in the blanks, and giving a fancy name to your customer.

Digital 329
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Blog: The ‘WHY’ of Distributed Teams

Cprime

What’s not to love about working from home and being part of a distributed team? Yes, COVID was the catalyst for this new way of life… Since the beginning of the pandemic an ever-increasing number of organizations have bought into the idea of distributed teams as a model for work. The Complexities of Distributed Teams.

Digital 105
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6 Ingenious Data-Driven Marketing Ideas for CBD Brands

Smart Data Collective

1 Start a Blog with Machine Learning Algorithms in Place. Blogs are a great way to build your brand’s voice while utilizing insights from big data. Here are some quick stats on what’s happening in the world of blogging and WordPress in 2020. 77 million new blog comments are generated by readers each month.

Big Data 273
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4 Ways AI Can Enhance Your Marketing Strategies

Smart Data Collective

AI can help your team accomplish this by pointing toward more effective, impactful design and execution. The pillar approach employs long-form and shorter-form content to build credibility. Shorter blogs with answers to specific topic-related questions support each of your sub-pillar pages. Look no further than AI.

Logistics 241
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8 Ways Successful Online Business Leverage Big Data

Smart Data Collective

High risk means high reward but there are certain steps you can take that almost guarantee commercial success, particularly when it comes to an online business. Build the Perfect Website. You need to figure out who your product or service most appeals to and who you had in mind when creating it. You can check them out below!

Big Data 262
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Business Analysis Digest #34

Passionate BA

Business Analysis Articles The Ultimate List of Product Metrics by Paweł Huryn Product metrics image from [link] The article presents an extensive list of product metrics to measure the success of a product. This time it is all about understanding the problem before jumping into solutions.

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Business Analysis Digest #37

Passionate BA

Business Analysis Articles 15 Tips for Outsourced Software Development Success by Karl Wiegers Image by wirestock on Freepik I would love to start August’s digest with another great article by Karl Wiegers. The paper underscores the significance of building solid relationships with the team and fostering a shared sense of ownership.