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Key Strategies for Leveraging User Data for Content Marketing

Smart Data Collective

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. Despite the many benefits of big data for content marketing, many businesses still don’t know how to utilize it effectively.

Big Data 195
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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

Data Pine

As businesses are often forced to follow a difficult-to-interpret market road map, statistical methods can help with the planning that is necessary to navigate a landscape filled with potholes, pitfalls, and hostile competition. Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports. But this didn’t come easy.

Digital 145
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How The Cloud Made ‘Data-Driven Culture’ Possible | Part 1

BizAcuity

Companies planning to scale their business in the next few years without a definite cloud strategy might want to reconsider. 2007: Amazon launches SimpleDB, a non-relational (NoSQL) database that allows businesses to cheaply process vast amounts of data with minimal effort. Cloud technology has been around since the mid-2000s.

IBM cost 130
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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

Data Pine

In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought.

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Introduction To The Basic Business Intelligence Concepts

Data Pine

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

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How Can Smart Data Discovery Tools Generate Business Value?

Data Pine

In the digital age, those who can squeeze every single drop of value from the wealth of data available at their fingertips, discovering fresh insights that foster growth and evolution, will always win on the commercial battlefield. Moreover, 83% of executives have pursued big data projects to gain a competitive edge.